We Build Mission Driven Revenue Engines.
Rooted Mission designs strategy, revenue systems, infrastructure, and signature experiences for organizations building long-term impact.
Who This Work Is For
We work with leaders and organizations that:
Are building platforms, programs, or movements
Need structured revenue beyond one off fundraising
Require systems that operate beyond personality driven leadership
Are ready to move from idea to institutional structure
Not sure where you fit in? Let’s Talk about your vision.
What We Build
Rooted Mission designs structured systems that align mission, revenue, operations, and long-term growth.
Organizational Strategy
Clarity and structure before execution.
Revenue & Fundraising Systems
Predictable revenue aligned with mission.
Systems & Operations
Systems that support consistent execution.
Signature Experiences & IP
Signature programs built to scale.
Fractional Executive Leadership
Executive leadership without full-time overhead.
Have a complex initiative? We partner on high-impact builds, capital campaigns, infrastructure transitions, and executive level growth strategy.
How We Work
Every engagement follows a clear structure to ensure alignment, execution, and measurable progress.
Define the Architecture
We clarify scope, align leadership, and structure the strategic foundation before any build begins.
Build the System
We design revenue frameworks, operational infrastructure, and scalable platforms that support execution.
Lead the Growth
We guide launch, oversee implementation, and provide executive-level insight where needed.
Real Voices. Rooted Impact.
Feedback from the organizations we build with, inside and out.
Erick Soderberg, Founder
“Rooted Mission didn’t just help us build a program. They architected the foundation of Mitt Squad from strategy to structure. From brand positioning and digital infrastructure to revenue modeling and growth systems, they brought executive-level clarity to every phase. What we have now isn’t just a concept it’s a scalable platform.”
Kareem Broughton, President
“Rooted Mission stepped in as more than consultants, they operated as strategic partners. They restructured our membership model, built our sponsorship architecture, and elevated our digital presence with clarity and intention. Their ability to align revenue, operations, and long-term growth has strengthened the foundation of our organization.”
See what we can build together.
Strategic Engagements
We partner with mission-driven organizations to architect revenue systems, digital infrastructure, and operational clarity. Below is a snapshot of current and recent initiatives.
Black Contractors United
Ongoing Strategic Partner
Led full organizational revenue and infrastructure realignment, including membership architecture, sponsorship strategy, gala revenue modeling, digital ecosystem rebuild, and long-term growth positioning.
Mitt Squad
Founding & Ongoing Strategic Partner
Built the core business architecture, brand positioning, digital ecosystem, and scalable revenue systems supporting program growth and expansion strategy.
Greater Kankakee Black Chamber of Commerce
Strategic Engagement (In Progress)
Leading website redesign and aligning fundraising and membership systems to support economic development initiatives.
Let’s talk about your vision.
Our Roots
Our Mission: To build strong revenue, operational, and digital infrastructure for mission-driven organizations seeking sustainable growth.
Rooted Mission was founded by Leslie and Erick Soderberg to bring structure, strategy, and long-term clarity to mission-driven organizations.
Leslie Soderberg
Co-Founder & Chief Operating Officer
Leslie brings over a decade of experience in operations, talent strategy, and organizational development across nonprofit organizations, membership associations, and education platforms. She leads execution, systems design, and digital infrastructure, translating complex initiatives into structured plans and scalable implementation.
She focuses on translating complex ideas into structured plans, functional systems, and scalable execution.
Erick Soderberg
Co-Founder & Chief Strategy Officer
Erick brings over two decades of experience in finance, fundraising, real estate development, and organizational leadership. He leads revenue architecture, sponsorship strategy, growth planning, and capital-aligned initiatives.
His work spans nonprofit institutions, chambers of commerce, economic development organizations, contractor networks, and mission-driven ventures.